7 Tips To High Profit Email Marketing

Are you using email marketing in your business? If not, why not?

Marketers don’t realize that having a list is like having money in the bank. It’s on-demand traffic. When you have a list of subscribers, you always have traffic. No more hoping G likes your site this month or this week.

It is also a way to build a more stable income, which we all want right? (raising my hand really, really high)

The list is always there when you need it, while your ranks in the search engines might not always be up high enough to send you visitors.

Although, just the fact of having a list does not mean you’ll have sales when you want them. There are plenty of marketers who have lists but see little profit from them.

So…. I wanted to cover some tips for a profitable list.

1. Professional Autoresponder Service

If you expect to extract maximum profits from email marketing, you must use the best tools. I know it’s common sense, but time after time I see marketers trying to skimp or save money and this is NOT a part of your business you want to leave to cheap or free  solutions.

Just like a quality hosting service is necessary for a profitable website, your autoresponder can make a difference when it comes making money from your subscribers.

What a Quality Autoresponder service can do for you:

  • Properly deliver your emails
  • Get your emails in to your subscribers Inbox.
  • Work with ISP’s to keep your emails out of the trash/spam folders.
  • Give you stats such as deliverability, opens, click through rate and more.

From my experience, and many others, the top of the line (and very affordable) service is Aweber. You can even test them out before you go all out.

It’s important to choose the right service from the beginning because most services will not allow you to import leads you’ve obtained from another service. It’s not easy to “switch” later on, another reason to choose a quality service right from the beginning.

2. Converting Squeeze page

Here’s where many people are missing out. I’ve lost count how many bad squeeze pages and opt-in boxes I’ve seen. I am not talking about “ugly” pages, I am talking about lame, or little to no copy. No really compelling reasons for the visitor to give up their email address. Actually, many a high converting squeeze page can be ugly.

But, “Join my newsletter” is NOT going to grow you a list. You need to make them WANT to give you their email address.

It’s most common on blogs, with sidebar opt-in boxes. Granted, you usually don’t have much space in the sidebar, but there’s still enough room to insert copy that will get them subscribing to your list. If you use wordpress, many theme’s have options where you can place an opt-in, say in the header. Or maybe you just need to find a better theme.

Side Note – If you need ready-to-go and easy to implement squeeze pages, you can find them here: PLR Squeeze Page Templates.

Another very important aspect of a high converting squeeze page is to TEST. Most folks slap up a opt-in and they are done. They usually have no clue how it’s converting.

What does the conversion rate matter?

The better your opt-in form or page converts, the more you’ll be getting from your traffic. I doubt you have unlimited traffic coming to your website, so it’s in your best interest to squeeze everything from the hits you’re getting.

Here’s an example…

Say your opt-in section is converting at 10% (surprisingly many are lucky to get that), so for every 100 visitors, you’ll get 10 opt-in’s.  Better than nothing, but your still losing out.

What if your opt-in section converted at 40% (very do-able with testing), so now, for every 100 visitors, you’ll now be getting 50 subscribers. And 40% is just the beginning, there are squeeze pages that convert at 90% or better. Point is, don’t settle, always work towards higher conversions. Your squeeze page should always be in testing mode.

Big difference right?

Here again, your getting more from the traffic you have. On a similar note, you won’t need as much traffic to see improved and profitable results.

How do you test your opt-in or squeeze page?

Some autoresponder services have this feature built in to their service. Aweber is one of those. With their service, you can create different opt-in forms and they will be rotated for you and show you how they compare and how they convert.

Another option, more so if your doing squeeze “pages”, is Google Analytics. As of this writing, you can test pages in the content experiments section. What’s nice about using Analytics is that you can hook up your entire website and see how the traffic flows, and how it converts.

Speaking of squeeze pages, if you need a report to give away, here’s just some I have available: Giveaways for Listbuilding.

3.  Mail Your Subscribers

If there was one major mistake I see so many marketers make is not mailing their subscribers. I’ll raise my hand and say I am JUST as guilty! I believe that many people think that if they mail too much, they will be bugging their subscribers and they might unsubscribe.

First off, if mailing them is a problem for them, then let them unsubscribe. Seriously.

Now, when I talk about mailing, I am talking about mailing once a day at the most. If you’re sending more than one email a day, you’re likely to burn out your list and have a high unsubscribe rate.

As you probably know there are some marketers that mail several times a day and mail promotion after promotion. It might work short term, but would you stay on that kind of list? Doubt your subscribers would stay if you churn and burn your list.

The key is to stay in contact.  I can tell you from experience, people can and do forget you quickly. Sorry, don’t mean to hit your pride. You have to remember, these people are probably on more then one list, some on many lists, so they are getting emails from so many people. Since they have so many marketers coming at them, you need to continually remind them about you, your business, your products or your services.

Plus…. when they forget about you, they are more likely to hit the spam button because I don’t remember signing up for your list. It happens all the time.

4. Build Trust

Who’s going to buy from you if they don’t trust you? Half the battle of any sale, even online sales, is getting people to trust you enough, that they will click that buy button.

How you build trust with your subscribers?

First step is to be yourself. (more on that in a bit). Another important way to build trust is to get a little personal. Right from the beginning, show them you are a real person. Talk about your family, kids, pets, hobbies, ect. The more they see you as a real person, the more they will trust you. How personal you want to get is up to you. Sadly it’s kind of risky for females, so keep that in mind.

It’s important to keep your word. If you tell them your going to do something, make sure you do it. You let them down, they lose confidence in you, or doing business with you.

Share your stories with them, maybe life lesson’s, the good and bad of your life. Telling them about your mistakes can show your a regular person and your real. Of course you need to be careful you don’t get to personal. Don’t think to many people would be interested in hearing the details of your latest pimple.

5. Show Your Personality

This should probably be part of the last one, but I think it is so important that I gave it, it’s own section.

One way you can stand out form all the other marketers is to have a personality in your emails. Be funny, be entertaining, give them reason to look forward to your email messages. As we know, the more people you get to open and read your emails, the more your likely to make when you’re promoting something.

I read where one marketer stated that if your entertaining and/or funny enough, you could send promotions every day and people would still open and read your emails.

Here’s a thought…. Are their certain marketers emails you look forward to? That you open every single time? Why is that? Here’s where you can study what worked on you. I am not saying to copy them, that will just make you a wannabe. I am saying to notice what they do and put your own spin on it.

6. Treat Them Right

It probably doesn’t need to be said, but treating your subscribers right can pay off in a big way for your email marketing ventures.

I try to live by this saying: “Treat others like you’d want to be treated”. Don’t know if I got that exactly right, but I think you know what I mean.

Here’s an idea… Before you send out your email, stop and think if it’s something you’d want to receive.

The same thing goes for complainers. Unfortunately there will be times when you’ll get emails from subscribers who complain you email them too much, you don’t have permission to mail them (even when your using double opt-in), or some other reason they are mad about getting your message.

What ever you do, DON’T argue with them, it’s not worth it. I’ve found, even if you explain it nicely, they are probably already upset and it’s only going to make matters worst. For me, if they have not already unsubscribed, I do it for them. I just let go, delete their email and move on. From my experience, it just seems to aggravate them more and they can get nasty. The customer is always right, right?

If your treating your list right and you get a complaint, don’t take it personally. It could be that person is having a bad day and your the lucky one that get’s the backlash. We’ve all been there and we’ve all done it ourselves. Life is not always happy happy joy joy.

The big thing is to remember, there is a living, breathing human being at the other end of the email. Keep that in mind and you’ll do just fine.

7. Give to Get

I’ve already talked about treating your subscribers right, and part of that process is to give them value before you ask them to buy something from you. Of course you don’t want to give away the farm and have nothing left to sell.

By the same token, if you provide your readers with quality freebies, you’re going to gain trust and show them what you provide. If your free stuff is good, they are going to think, “The paid products must be awesome”.

Give and take with email marketing means you send more non-promotional messages compared to sales geared messages. Of course this is up to you. Some people say to send 3 non-promotional emails for every 1 promotional one. But this is a matter of opinion and what works best for your list.

BIG TIP – Providing free content to your subscribers doesn’t mean you won’t gain anything. Items like short reports can contain links to your products or related affiliate products, and they always should. You could make sales even from seemly free content.

Well, that’s it for today. This subject is a book in itself, but I thought I’d try to cover the basics to get you going.

Struggling to Write Emails?

I know many people have a hard time writing emails to send to their list. They are not sure what to write, how to write it or how to start.

There’s a solution here: PLR Autoresponder Messages. Here you’ll find pre-written, ready-to-go email messages, on many different subjects, niches and markets. Save yourself time and frustration with these turnkey solutions.

 

 Download this Report as a PDF: pdficon2 7 Tips To High Profit Email Marketing

 

One Last Thing: If your just learning the ropes of email marketing, you need to pick up this ebook: Email Marketing for The Squeamish. Glad I own a  copy.

Okay, that’s it for today. Was this helpful? If so, please share on your favorite social networks.

Anything to add? You’re encouraged to leave a comment below.

Ron Killian
Full time internet marketer since 1999, Digital product creator and sales, including private label rights. Enjoys helping others build their own successful online business.
Ron Killian

@theplrstore_com

Largest Selection of Private Label Rights: http://t.co/MhbZebZvbp - PLR articles, Ebooks, Autoresponder Messages Graphics, Audio, Video, Software, Templates!
It's what you learn after you know it all that counts. - John Wooden #quote - 8 mins ago
Ron Killian
Ron Killian
  • http://enstinemuki.com Enstine Muki

    Hi Ron,
    I’m so glad to be on your blog today. This is the first post I’m reading this morning and thanks for your stopping over on my blog and leaving a contribution 😉

    I have gone through your 7 tips and can confirm you have a deep knowledge on what you are saying.

    I do make a difference between my blog’s list and any other list. I seldom mail promotions to my blog list. However, if that really has to be done, it has to be through a blog post on my blog.

    Yes, AWeber is the most recommended autoresponder except for the fact that it’s a bit too pricy for many. There are some nice options too but if you want an excellent service, they are definitely worth the price.

    Thanks for the in-dept content and do have a wonderful week

    • http://www.theplrstore.com Ron Killian

      Thanks for stopping by Enstine. Thank you for the kind words.

      As for using Aweber, the way I see it, if some one is serious about building a business, the price of the service is nothing. Can’t see any one having a problem coming up with $20 a month, no matter their budget or financial situation. If they want it bad enough, they will find the money. It does get more expensive as your list grows, but at that point, that should be offset by whats made from the list, 10X over or more. It will pay for itself many times over. Just my opinion.

      Hope to see you again soon. :)

  • http://viralwriter.com Gilbert Samuel

    Hi Ron,

    Epic and great, the word “the money is in the list” has dominated the blogosphere and everybody jumpped into email marketing platformslike aweber, mailchimp and the rest. The also heard of placing optin form correctly and the implemented it too but too bad, that was where they stopped.

    For email marketingto work out the way we want this tips mentioned above must not be overlooked, Trust has the highest priority of all and without it I don’t think there willbe success in email merketing.

    Thanks for sharing this wonderful post.

    • http://www.theplrstore.com Ron Killian

      Thanks for visiting Gilbert and thank you for your kind words.

      Ya, think most people are tired of hearing, the money is in the list. Although, I think that is slowly changing and being replaced with a more accurate statement which would be, “The money is in the relationship with the list”.

  • http://WWW.MUSCLEBUILDERRX.COM Dan Przyojski

    Ron, great message there. Now I even email my list twice a day if I think I have good info to share. Also my new site http://www.healthybookstore.com is selling books and has about paid for its self. Dan

    • http://www.theplrstore.com Ron Killian

      Hey Dan, great to see you. Haven’t talked in a while. Happy to hear all is going well for you. And awesome to hear the book store is paying off for you. Knew it would. Are those instant payments nice or what? Get’s me excited. Keep in touch and hope to see you around the old blog again real soon. :)

      For those reading, Dan made the wise decision to grab one of these: Turnkey Digital Stores.

  • http://www.klinkk.com/ Erik Emanuelli

    Hi Ron,
    some very valid poinst here!

    I use Aweber for my mailing list and I am happy with their service.
    I have set up some follow up messages, teaching step by step how to build an online business.

    Thanks for sharing this useful article and have a great week! :-)

  • http://makeonlinemoney.us/ Josh May

    Hey Ron,

    It’s definitely true that an email list is another great resource to keep your readers coming back to your site. A person’s email (on average) receives fewer updates than the average person’s Twitter, Facebook, and most other social media accounts — thus increasing the chance they’ll head to your site for a read. A lot of great points though man. I could definitely work on this some myself.

    Josh May

  • http://earnmoneywithsteve.com Steve West

    Hi Ron,

    Really great post! Yes I definitely agree, Aweber are really good at what they do, I have always been happy with them.

    You brought up some really important and useful points here. I would also agree with Gilbert that trust is one of the most important parts of email marketing and I would also highlight staying in touch with your list. The way you suggested in your post is a great way to do it. When I first go into email marketing I was also worried to email my list too often but if it’s done right it is fine.

    The marketer who said, if you are funny and entertaining in your emails you can send promotions to them everyday and they would still open them… Was that Frank Kern by any chance? That guy’s got a great personality, always love reading or watching his stuff! :)

    Have a great day,

    Steve

  • http://imwithsusanvelez.com Susan Velez

    Hi Ron,

    These are some great tips. I’ve been guilty of not keeping in touch either, sometimes it can be a challenge to juggle the blog and everything else that I have going on that I forget to email my list.

    I don’t like to email my list everyday, I do try to email at least once per week. This way they won’t forget me, and I don’t email too much.

    I once heard someone say that you should email your list till they by or unsubscribe. I don’t like that philosophy. I treat my list like I would like to be treated.

    Thanks for sharing these tips, have a great day.

  • http://www.squarems.com Nikhil

    Nice Post Ron,

    Email marketing is most beneficial tools for promoting your content but you have to use it in a proper way to get conversions. All tips provided by you helps to do that.

    Thank you for sharing this Tips.

    Nikhil :)

  • http://netmarketsuccess.com silviu

    Hi Ron,

    List building is an important topic. At least, it is for me. I always want to know more about it.

    Yes, you must make them want to give you their email address and you know how to do it: you constantly refer to your plr store and try to entice them with something. Good strategy.

    I honestly think that one email per day is too much. I would send just two maximum three emails per week. Why?

    At some point in time I was on so many lists that I lost count of them. One day I wake up and checked my email accounts. I noticed an army of more than 200 marketers writing me daily with offers, products, services, opportunities etc.

    When I counted the emails, there were 30000 (!). 30000 emails in three email accounts. In just a few months… . That day I deleted them all and unsubscribed from more than 200 lists.

    This does not mean that I don’t use my gmail account or I do not accept any emails or I do not subscribe to lists. I am just more careful now about who and where I subscribe.

    Conclusion
    Email marketing is important and will remain. List building (as a part of email marketing) is very important, too. You must do it the right way, the correct way, otherwise you will annoy people and they will avoid you.

    Have a wonderful way

    • http://www.theplrstore.com Ron Killian

      Hey Silviu,

      Good to see you. Actually the experts and the big players recommend emailing once a day. Obviously the big reason is to keep your name on their mind, they can forget you fairly quickly. Another reason is to weed out the dead wood, those that don’t really want to be on your list, so you have more raving fans? Also, I think it helps keep your emails going into the inbox, more interaction. I am sure there are more reasons, but I am not at guru status to know them all. Sure I can find some one to sell me those extra secrets :)

      Important thing we need to remember as marketers (myself included) is we don’t do what WE think works, what WE would or wouldn’t do, instead we do what works. For example, I personally don’t sit through video sales letters, but the masses do. While it doesn’t work on me, it works on the majority, it converts well and that’s what counts. Just like most of us hate pop-ups, but they are proven to work. Sure not what we like or don’t like. Well, just my opinions of course.

      Thanks for stopping by, hope to see you again soon!

  • http://bloggingconsult.org/ Dare

    Hi Ron,

    Thanks for a thorough and well researched post.

    I align myself with the 1 and 2nd point, most especially the second point. There should be a ‘reason’ why readers should deliver their email to you. I’ve implemented this strategy and its converting nicely.

    Thanks for sharing.

  • http://tim-bonner.com Tim Bonner

    Hi Ron

    I automate an update of my blog posts to subscribers but it only gets sent once a week.

    Other than that I try and send a separate email at least every couple of weeks providing something of value for free.

    So far I’ve done very little promotion to my list because I want to earn their trust.

    When it comes to a list from a blog it’s harder to send out promotional emails I think – especially because many of the people who subscribe are your loyal readers!

    • http://www.theplrstore.com Ron Killian

      Automation is a great idea. I tried that with Aweber some time back, but for some reason it wasn’t working for me. Think i was using the RSS option.

      I personally don’t think you lose their trust with promotions, you just train them. If your only giving out free information, when you finally do a promo, they might be saying “What?”. Because they are not use to it. You could be training them to only want freebies? It’s late, don’t know if I’m making sense :)

      Another thought, you can still provide value, give them usable information, then, give them a “Here’s some software to help you do it faster or better”. So it’s not so promotional. Think too many marketers think it’s just content or promo, when you can have both.

      I know with many of my emails, I talk about how they can make money or drive traffic with PLR, then I tell them here’s where to get it. More matter of fact.

      To me, in the end I am here to make money. I enjoy helping people, but I still have bills to pay. So if some one doesn’t like getting promo’s, they can unsubscribe. Hard to make money if you don’t promote.

      Thanks for comment Tim. Hope to see you again real soon :)

  • http://adriennesmith.net/ Adrienne

    Hey Ron,

    Great advice here my friend and boy does this ever work.

    I know that building trust with your list is huge and showing some of you in there as well is very important. They’ll start looking at you differently then all the others for sure. Now I don’t overly promote to my list but at least when I do they’re very receptive and interested in what I share which of course is very important.

    The trust factor is so huge that most of the time they’re emailing me asking for my affiliate links to products they want to purchase. I tell ya Ron, it doesn’t get much better then that.

    Thanks for sharing this and you have a great week.

    ~Adrienne

  • http://writeclever.com Susan Neal

    Hi Ron,

    I recently started building a list, using Aweber, but I’m not currently using it to market anything, just to notify subscribers of updates to my blog, because I’m not trying to monetize the blog at the moment.

    I agree with Silviu about one email a day being too much. If I get on any list that emails me every day, I unsubscribe – I can’t be doing with that volume of promotional emails.

    Thanks very much for these tips, Ron.

    • http://www.theplrstore.com Ron Killian

      Thanks for stopping by Susan and thank you for your comment :)

      As for one email a day, those do not need to be all be promotional. Actually they shouldn’t, it can burn out your list. So I am not saying to send emails every day that sell something. I am only talking about keeping in contact with your subscribers, building a relationship and gaining their trust, so that when you do promote something, your more likely to make good sales. Of course you don’t have send an email every day. That’s up to you, your choice. But you do have to keep in regular contact.

      And of course the products that you promote should be high quality and something that will help your subscribers. We all know that we need to invest in our business from time to time, if we want it to grow. I’m sure you’ve purchased products yourself, ones that will help you in your business. Not like you need to push products that people don’t need. Not to mention, people will often buy them anyways, so why not through your affiliate link?

      You also have to remember, what will not work for us, does not mean it will not work for our visitors. I see marketers say they would NEVER sit through a video sales page, yet they are proven to be very effective. Others say they would never use pop-ups, but again it’s something that works quite well. If we put up a salesletter, and we are smart, we do not just go by what would work for us, we test to find out what works with our visitors. Going by what we would or wouldn’t do, could cost us lost sales and opportunities.

      I guess I am surprised at how many folks I’ve run across lately they “seem” to be afraid to promote anything. To me, it comes down to, does one want to make money from their site and all the hours they spend “working”, or do they just want to do it as a hobby? I am not saying we should fill our sites with banners, or send promotional emails every day, but if one expects to earn online, there needs to be promotion.

  • http://reginaldchan.net Reginald

    Hey mate,

    Great write indeed! I have been using Aweber for sometime now and slowly, moving towards GetResponse due to price. Haha!

    I can’t agree more with the stay in touch part. You nailed it big time!

    I think the trick here is not to over ‘push’ or sell too much via email. Build a brand and trust like what you said and work from there.

    Thanks for sharing!

    • http://www.theplrstore.com Ron Killian

      Hey Reginald. Thanks for stopping by and leaving a comment.

      I hear you about the lower price with GR. I have an account with them as well, but it’s so different from Aweber, tough to get use to. And seems there are some features missing, but can’t remember what.

      Although I am still curious, some people say Aweber has the best delivery rate, others says it’s GetResponse. Sure be nice to know the REAL facts.

      Stop by any time Reginald :)

  • http://www.shermansmithblog.com Sherman Smith

    Hey Ron,

    I’ve been doing this since 2010 and your tips are right on point! You explained each tip on why you should do it and how each one is going to benefit you quite well. I would have to say that this year, meaning 2013, was the year that I came to realization on how important email marketing is. The best thing about it is that I got really excited about!

    But in all, value is the key. In order for you to get value from your subscribers, you must give it consistently, whether it’s free value or paid solution value. When you have this mindset and put it to practice, you’ll have everything to gain!

    Thanks for sharing!

    • http://www.theplrstore.com Ron Killian

      Good to see you Sherman, thanks for stopping by.

      Your right, email marketing can be very important for your business. To me the most important aspect is that it can be reliable traffic. We all know we can not count on any other traffic source to always “be available” when we want it. Don’t think any one can say they’ve held a good rank in the search engines consistently. Course, just my opinion.

      Hope yo see you back again soon Sherman :)

  • http://bloggingconsult.org/ James

    Hi Ron,

    The use of Aweber is the best decision any internet marketer or blogger can make.

    During my initial first one year of blogging, I was basically using the Google feedburner, but I later realized that some features and impressing details were missing. A friend later introduced Aweber to me, and to be sincere, I’m glad its been good using their service.

    Thanks for sharing this post, newbies should learn and note that list building is an important step they need to take even before thinking of doing any SEO work on their blog.

  • http://toshibaonline.info Toshiba Burton

    Awesome post! I definitely believe in keeping in contact with my subscribers but one thing I don’t believe in sending out to many emails daily or hourly. I think this can be a bit overwhelming to subscribers & cause you to get to unsubscribe for your email list.