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File Format:	MS Word Document
Number of Pages:	28
Included Graphics:	Cover, Webpage Graphics
Cover Graphics:	JPG
Miscellaneous Graphics:	PSD's So you can brand it!
Extras:	Audio
Year Released/Circulated:	2010
Suggested Selling Price:	$37.00

Google Adwords Exposed PLR Ebook/Audio
How To Make Your Fortune With Google AdWords

Exerpt from online chat with Terry Telford and Phil Chapman:

Terry:
Hi there. This is Terry Telford from TheBusinessProfessional.com, and
today we are extremely fortunate to have Phil Chapman, who is a
Google AdWords expert, on the line with us. Phil actually hails from
the executive offline world, and he’s experienced quite a remarkable
success offline. He has basically taken his offline success and
duplicated it online.

One of the most successful products that Phil has is, How to Succeed
with Google AdWords. It’s an eBook that Phil has put together on his
research and his practical experience. We’re going to discuss the book
a little bit, and pick Phil’s brain about Google AdWords and find out
exactly how you can use them to maximize the traffic you’re going to
be getting to your website.

I’d like to first off say thank you very much for being here with us
today, Phil.

Phil:
It’s my pleasure. Thanks for inviting me, Terry.

Terry:
Thanks so much. Just to get a little bit more acquainted with you,
Phil, maybe you can tell us a little bit about your background and how
you ended up where you are now.

Phil:
Sure. My background is in management, both in marketing and in
retail. I predominantly worked for two major companies in the U.K.
One was a Home Base, which is DIY chain with about 230 stores
nationwide, and one was a food retailer with about 440 supermarkets
around the U.K., which retailed around 8 billion pounds, which is about
14 billion dollars. I was responsible for some fairly large projects in
these companies. In the year 2000, we had a computer meltdown
project. Most recently, one was whose target was to save 100 million
pounds a year by simplifying operations in the supermarkets.
Following some major board changes in the year 2000, the project I
was working on was going to be changed so drastically I hardly
recognized it myself. One of the options that I had was to take a
pretty generous severance package, which I took and set up a
business of my own.

Terry:
Excellent.

Phil:
We currently have two websites and several more on the way and a
marketing company, which is basically how I became involved with
AdWords in a big way.

Terry:
Did you have any online experience before? When you were in the
offline world, were you also dabbling in the online world?

Phil:
No, not at all until the year 2000 when we set up our first oil paintings
websites. I’d only ever experienced the Internet as a casual surfer. I
did use it for research in the projects I did with Home Base and the
supermarket chain. I never did anything with Internet marketing,
thought.

Terry:
You’ve had six years of experience online.

Phil:
Yea, it is about six years.

Terry:
When did you start using Google AdWords?

Phil:
I suppose it was a couple of years ago. One of the reasons that I
thought of writing the book was my first explorations into Google
AdWords were pretty fruitless if I’m going to be honest. I suppose I
started off using the guidelines that Google provides on the side. As
excellent as Google is in all sorts of ways, it’s not in their best interest
to help people. There’s a lot more to it than getting a couple of
keywords together and writing a couple of ads and putting everything
in the Google AdWords pot.
I started off reading; I’ve read, listened to, and studied all of the
AdWords guys. Perry Marshall is a guy who is pretty widely recognized
in Internet marketing as being an expert on AdWords. Another guy
named Andrew Goodman is a leading authority. I bought one book,
then I bought another book, then I bought Chris Carpenter’s book,
then I listened to some audios and bought some more things.

And there is much more!!!

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