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File Format: |
MS Word Document, PDF, XPS, Open Office ODT |
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Number of Pages: |
136 pages |
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Salespage: |
Included, HTML |
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Download/Thank You Page: |
Included, HTML |
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Included Graphics: |
Cover, webpage images |
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Cover Graphics: |
JPG |
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Extra Pages: |
terms, contact, order, blank template, members, HTML |
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File Size: |
6.9 meg |
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Year Released/Circulated: |
2007 but timeless information |
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Suggested Selling Price: |
$27.00 |
High quality copywriting ebook that covers everything that has to do with creating high response salesletters that generate the highest conversions and brings you more sales! This is one of the better copywriting books we've seen because it covers so much and in detail.
Finally make the most of your hard earned traffic and get the highest amout of sales possible from your sales pages.
Ebook Table of Contents:
1. An Introduction
Welcome to the course
Lets get started
2. The Proof
Paypal statements
The statistics that count
Hits and unique hits to sales
Value per visitor
3. The What’s And Why’s Of This Course
Have you written a sales letter before?
The layout and presentation
Hot tips and what they mean
4. Introducing The Sales Letter
Exploring the importance of copywriting
Defining the role of your sales letter
Do you know what your visitors want?
About testing & a heads up
What you should be testing
How you should be testing
The most useful statistics
A quick word about change
5. Taking It From The Top
The roles of the headline
Part 1 – Attract
Part 2 – Interest
Part 3 – Educate
Part 4 – Intrigue
Common Headline Mistakes
The clichéd headline
Intrigue that means nothing
Interest without intrigue
Clarity Vs Vagueness
Never forget what you’re selling
Elements of an effective headline
Expressing the biggest benefit
Your personal hook and angle
Stating statistics, good or bad?
Take it slowly, save some for later
Test it out to find out
Alternative headlines and supplements
6. The Sub Headline
Its role defined
Making the benefit bolder
Creating further intrigue
Benefit number two?
Urgency & reasons to read on
Substituting information
Leaving it late
Slow down & take it easy
7. Introducing Yourself
Elements of the short introduction
Common mistakes
The wrong role?
Effective short introductions
You can never have too much information
Build a connection and then walk away
Audio introductions explained
Use your headline
Avoiding hard sell
A final word
8. The big introduction
The story behind your product
They are important
Introduce further
Connect & empathise
Problems at the front of their minds
It’s easy to tell good story
Belittle the competition (without being sued)
Trust building exercises
Common introductory mistakes
Introduction or no introduction?
What do I talk about?
How do I present my introduction?
End. Moving on.
9. Introducing Your Product
Strong titles & bullets
Inform & educate revisited
Interest & present revisited
Get (back) the attention
Feature Vs benefit presentation part 1
Feature Vs benefit presentation part 2
Feature Vs benefit presentation part 3
Using emotion to your advantage
Big titles to bring them back
10. Proof & Testimonials
Piling it on
How to & their roles
The good and the not so good
Testimonial presentation and variation
11. Making your price meaningless
Creating a sense of urgency
Comparing the benefits to the cost
Comparing to real life objects
The biggest pricing presentation mistakes
12. Guarantees and their roles
They are right for everyone. Myth busted
Common guarantee mistakes
Elements of a successful guarantee
Standard refunds
The pay you variant
I’ll help you personally
If you can show me it doesn’t work
13. A call to action
No dead ends
Examples of the good and the bad
14. PS’
Ending your sales letter
The role of the PS
Crafting your PS statements
Crafting your PS statements 2
Crafting your PS statements 3
Mistake 1 – be all and end all
Mistake 2 – the not so urgent urgency
The ultimate PS mistake
End.
Discover How I Earn Between $100 and $400 From Every 20 Visitors That Land On My Sites (Step By Step)
The Power Of Words Can Make You Rich. If you can't persuade people to buy
your products, you're going nowhere. Ever think that maybe that missing piece
is knowing how to write to your customers? The only thing standing between you
and success? If you're not making at least $5 for every single person that lands
on your website, that could well be the case...
If there's one thing that's been the most valuable to me in my success as an online marketer, it's words. Not just writing, but words too. So you're in marketing, and want to make a bunch of cash, where do you start? How about:
Write and perfect sales letters
Write and test ad copy
E-mail your lists with ads and content
Write your own products
Plan products that aren't necessarily written
Contact joint venture partners
The list just goes on and on. If there's one thing that you need to know how to do to succeed in this business, it's write. Why are you still reading? It's only been a few sentences, but what did I say to get you here? It's slightly annoying when someone does it to you. but imagine having that power yourself. Having your readers, no matter the material, hang on your every word.
Now hold on there, before we go any further..
Just to clarify, I see all these people with degrees in psychology, and with initials in front of their names that are trying to teach people how to write persuasively, or to keep a potential customer reading when they hit a sales page. I read their stuff. It confused the heck out of me. Now I might not have pretty initials in front of my name, and I might not have a degree, but I have been writing and talking to persuade since I was eight years old. It's not gone badly considering I now do it for a living.
This time around however, I wanted to do something a little bit differently as far as teaching others to control the actions and thoughts of their website visitors. It's all coming from my own experiences. No degrees at all, just pure, 100%, real world experience.
How much could you make if you could control your readers actions?
(Quite a bit I'd think, considering it's the basis of everything we do)
Learn To Influence, Persuade And Captivate Your Audience In Such A Way That They Buy From You..
What You Tell Them To
When You Tell Them To
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• Step by step sales letter creation. I'm not just going to give you a bunch of examples here and say 'copy this and your stuff will sell'. Instead, I'm going to define a set of rules for you that will take you right from the very first word, to the last letter. No need to flail blindly in the dark anymore. I take you through each step to, by the end of the manual, completion of a power-packed, proven to sell sales letter.
- Learn how to effectively track your success. Most marketers think they know what tracking is about. Not with sales letters though, what statistics matter? I'll show you the exact methods I use to judge whether a sales letter is working correctly or not. very useful when you consider this method took my last site (in a completely new market for me) from 1 sale in 98 visits down to 1 sale in 24 visits. Not bad for a $300 product.
• Over a decade of tracking, testing and experience at your disposal. Since I started in online marketing, I've written, tested, critiqued and torn to pieces many hundreds if not thousands of sales letters out there. My experience is now yours.
• A proven track record that has seen visitor to sales ratios rise by over twenty five times since the beginning of my online marketing career. You could test and track all of this yourself if you like, but of course, that takes time. But why expend all that effort when I've done most of the work for you?
• Snap your readers out of their daily grind trance with attention grabbing headlines then slowly ease them into your sales letter with a hypnotic introduction, flowing right into the sale of your product. We cover proven sales letter techniques from start to finish. No special skills required. If you can read and write english, you can do this.
• Writers block solved in a split second. Never again be stuck for something to write, or have trouble getting started on what is the most important piece of your business. One simple method that allows words to flow right onto the page will save you from any more frustrating blanks that come with standard copywriting territory.
• The downfalls of the newbie sales material writer. Learn what others are doing wrong so that you can do it right. Are your sales being effected by these as you read this? I'll bet at least on of these negative points is present in your material right now. We need to remove it, because you're losing sales.
• Five elements of all successful sales letters. If you find any sales letter with a decent visitors to sales ratio written by a professional copywriter, you'll see they have all of these elements in common. The kicker is you don't need to spend $2000 per letter (sometimes even more) to create sales material every time you launch a product. We'll show you how instead, right now.
• Touch your readers and they will pay you for it. This course is packed with means and methods to touch your readers, not in a corny way, or an unethical way, but several triggers that you can use to create a strong bond with your audience are waiting to be taken advantage of. If you won't, the profit will go in your competitions pocket instead. It's your choice entirely.
• 3 ways to seal the deal. You know, it's the first rule of sales in real world business, but I rarely see marketers taking advantage of it online. This one aspect alone could double your sales.
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Product Rights:
Resale Rights - Yes
Master Resale Rights - Yes
Private Label Rights - Yes
Giveaway Rights - No
Offered as a Bonus - Yes
Full Product Copyrights - No
Full Graphic Copyrights - No
May Modify Product - Yes
Packaged with Other Products - Yes
Added to Paid Membership Websites - Yes
Added to Free Membership Websites - No
May Publish Offline - Yes
May Sell on Auction Websites - Yes
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