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Contents

Introduction

Overview of List Management – Part 1
    Understanding List Management 1
    Always Be Truthful
    The Role of Your List: Always at the Front of Your Mind
    Listen to Your List - Reap the Rewards
    The Rating System
    E-zines and Newsletters
    Personal List - Mixed Content
Summary


Overview of List Management – Part 2
    Personal List, Affiliate and Ad Content
    The Ad List
    Divide and Conquer
    The Personal Touch
    All Done - Now It’s Your Turn
Summary

Overview of List Management – Part 3
    List Building Methods
    Quality over Quantity
    Getting Started
    Throwing Out Prospects Doesn’t Get You Organized
    Am I Building My List While Doing This?
    Professionalism Revisited
    Where your Most Effective List Comes from
    The Ultimate Tried and Tested List Builder
    Be Careful Not To Interrupt Your Sales Process
    Maximizing Subs Without Losing Sales
    Non-Profit Resource Building
    A Few Last Words
Summary