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Simon Hodgkinson, Jeremy Gislason and Terry Telford recently recorded a tell-all TeleClass that showed attendees how to create a multi-million dollar empire with membership websites. The following excerpts were taken directly from the TeleClass.

You're about to:

• Learn the secret to successful brainstorming and planning
  
• Discover how to roll out a successful prelaunch


• Witness the inner workings of a successful launch

Brainstorming And Planning

Simon:
Just to correct you, Terry, it was $1.7 million in 7 days.

When it comes to the brainstorming and planning, the first thing is, we have a good knowledge of the market place. Jeremy and I spoke to people who have lost hundreds of thousands of dollars marketing and promoting to markets they weren’t familiar with. People that are incredibly successful in their own businesses and their own market went somewhere they didn’t know, they hired knowledge and it just did not work.

I think that’s one thing that’s been a real advantage for us, we have a good knowledge of the marketplace, because in reality we are our own customer. If you are you’re own customer, it gets you fifty percent of the way you need to be to brainstorm, because you know you want and by default, what the market wants.

I sell products online, Jeremy sells products online, we know what the problems are and we now what the issues are that affect our work. The people in our market place are affected by the same issues we are. I know if something’s not working for me, or if there’s something that I need for my business, there’s a very good chance there’s going to be big demand for it.

What we do is not rocket science. We sell information of physical products online or use the internet to promote offline products. That’s all there is to it. If something is not working for me, I know its not working for thousands of people out there. That’s a great start. Know the market place.

But intuition can be risky. The key thing is, listen to your customers. We ran a big survey a little while ago. 3,500 people took part in the survey and gave us valuable information about the market. They were doing the same thing as we were. They were selling products online. So we asked how we could help them. What didn’t they have in their businesses? What did they need? What did they want to learn? How much money they make? How much money they want to make? What caused them the biggest problems? All those sorts of questions.

The first part of the survey was multiple choice, the second part was open ended questions like tell us what you want, if you could have anything, what would it be. And literally we sat down for nearly a month and read through all of the answers and picked up ideas. At that point, I don’t think anyone had done a survey that got such a great response. That was gold for us. We listened to the customers, listened to the market place, and listened to what people were complaining about.

The easiest formula for creating a product is, find problems that a lot of people are complaining about and provide the solutions to the problem. That’s a great way to start a brainstorming session.