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Business magnates understand that economic recession, a time when consumer spending is going to decrease for one reason or another and have a negative impact on the life and health of their company, is a necessary stage of life. From the moment they step into their corner office they’re carefully grooming and preparing the company for the moment when recession is going to rear its unattractive head and take a bite out of their profits.

Those of us who haven’t finished our MBA usually aren’t that well informed.

Without being aware of the necessity and the inevitability of an economic recession, most of us don’t realize that sooner or later recession is going to happen, and it’s going to impact all of our lives. We’ve been lulled into complacency by the constant boom and growth of the American economy, and we’re so focused on finding instant gratification for our desires that we don’t see when recession starts to creep up until it is far too late.

When you’re unprepared for the impact of recession on your life and your business, the consequences can take you completely by surprise.

• Strings of layoffs
• Dramatic dips in the profits of your company
• An increase in outsourced labor
• The disappearance of expendable cash
• A crashing housing market
• Rapidly falling stock prices
• Decreasing values of 401Ks and other retirement accounts
• Companies going bankrupt

Table of Contents
Introduction ........................................................................................................................ 3
Part 1: Why You Shouldn’t Worry About Economic Recessions ........................ 4
The Year of Jubilee ....................................................................................................... 5
The Difference between Letting Yourself Thrive… ................................................. 7
Real Estate ...................................................................................................................... 7
What to Look for When You’re Buying Real Estate ..................................... 10
Stock Market Investments ...................................................................................... 12
Part 2: And Just Getting By ....................................................................................... 16
Recession Proofing Your Job .................................................................................. 16
Just in Case… ............................................................................................................... 17
Network ...................................................................................................................... 17
Be Visible ................................................................................................................... 18
Offer Suggestions on Ways to Save the Company Money ....................... 18
Keep Your Skills Up to Date ................................................................................ 19
Keep Looking ............................................................................................................ 20
If You Do Get Laid Off ............................................................................................... 21
Keeping Your Business Floating Until the Flood Waters are Gone ............ 22
How Low Can You Go? ........................................................................................... 23
Keep Your Business Macro .................................................................................. 24
Open Yourself Up to the Possibility of an International Market ............. 26
Part 3: A Virtual Treasure Trove-The Other Hidden Benefits of Recession .................. 28
Riding in Style has Never Been So Easy ............................................................ 28
You can Find Anything Secondhand-Cheap ......................................................... 29
The Bottom Line ............................................................................................................. 30