10 Ways to Write More Effective Ads PLR Ebook
File Format: MS Word Document and PDF
Number of Pages: 27
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Miscellaneous Graphics: JPG
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Suggested Selling Price: $17.00
10 Ways to Write More Effective Ads PLR Ebook Introduction:
What is advertising?
Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?
It’s none of the above.
Advertising is salesmanship multiplied.
And advertising copy, or copywriting, is salesmanship in print.
The purpose of a copywriter’s job is to sell. Period.
The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.
10 Ways to Write More Effective Ads PLR Ebook Contents:
Focus on Them, Not You
Emphasize Benefits, Not Features
Push Their Emotional Hot Buttons
Incorporating Proof and Believability
The Unique Selling Proposition (USP)
The More You Tell, The More You Sell
Write To Be Scanned
The Structure of AIDAS
Use Takeaway Selling to Increase the Urgency
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