| File Format: | Adobe PDF |
| Number of Pages: | 39 Pages |
| Salespage: | Included, HTML |
| Download/Thank You Page: | Included, HTML |
| Included Graphics: | eCovers, Web page images |
| Cover Graphics: | JPG in several sizes and styles |
| Year Released/Circulated: | 2014 |
| Suggested Selling Price: | $27.00 |
Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments.
There are more refined skills that differentiate capable copyrighters from the truly great ones. These include a knowledge of the psychology of the demographic toward which the copy is directed, a solid knowledge of what the product offers that demographic and the ability to put that knowledge into words. These skills take time, and practice, to develop to an effective level.
Truly accomplished copywriters can greatly increase the success of their marketing efforts. They copy they generate is always effective, doesn't require a commission when it makes a sale and is one of the most cost-effective ways to increase market penetration for any product or service.
The skills required, moreover, require no money to develop and it takes nothing more than a word processor to create even the most complex and persuasive sales copy. Contrast that with the software expenses required to build web pages and engage in other forms of marketing and it's readily apparent why this skill should be part of the basic toolbox used by anyone involved in sales or marketing.
Ebook Table of Contents:
Introduction …………………………………………………………………………………………………………………….4
Chapter 1 ………………………………………………………………………………………………………………………..6
Copywriting Basics: Why Not Hire this Service Out? ………………………………………………………….6
Speaking to Your Audience As if You Were There ………………………………………………………….7
Writing Effective Headlines ………………………………………………………………………………………..8
Writing the Copy ……………………………………………………………………………………………………..10
If/Then Statements ………………………………………………………………………………………………….10
Asking a Question ……………………………………………………………………………………………………11
Shock Value …………………………………………………………………………………………………………….12
Benefits vs. Features ………………………………………………………………………………………………..13
Testimonials ……………………………………………………………………………………………………………14
Backing it Up …………………………………………………………………………………………………………..15
An Offer they can't Refuse ………………………………………………………………………………………..15
How do they get it? …………………………………………………………………………………………………16
Why should they do it now? ……………………………………………………………………………………..17
Never, Ever Lie ………………………………………………………………………………………………………..18
P.S. ………………………………………………………………………………………………………………………..19
Walking Through an Open Door ………………………………………………………………………………..19
Review ……………………………………………………………………………………………………………………20
Chapter 2 ………………………………………………………………………………………………………………………21
The Basics of Good Writing…………………………………………………………………………………………..21
Speak to the Client …………………………………………………………………………………………………..22
Write the Way One Speaks ……………………………………………………………………………………….22
Sell the Cure, not the Prevention ………………………………………………………………………………23
Assume They're not Interested …………………………………………………………………………………23
Don't be Afraid to Offend …………………………………………………………………………………………24
Don't Fail Big …………………………………………………………………………………………………………..24
Copy is not King ………………………………………………………………………………………………………25
Multi-Step Mailing …………………………………………………………………………………………………..25
Test, test, test …………………………………………………………………………………………………………25
Sell the Sizzle, not the Steak ……………………………………………………………………………………..26
Constructive Criticism and Rewriting …………………………………………………………………………27
Create a Story …………………………………………………………………………………………………………27
Use Sub headlines ……………………………………………………………………………………………………28
Know the Competition ……………………………………………………………………………………………..28
Including Media ………………………………………………………………………………………………………28
Chapter 3 ………………………………………………………………………………………………………………………29
Making the Process Efficient ………………………………………………………………………………………..29
Using a Professional …………………………………………………………………………………………………30
Putting it all Together ………………………………………………………………………………………………30
Find the Best Copy …………………………………………………………………………………………………..30
Imitation ………………………………………………………………………………………………………………..31
Get Over that Lack of Confidence! …………………………………………………………………………….33
Write Your First Letter ……………………………………………………………………………………………..33
Track It …………………………………………………………………………………………………………………..33
Chapter 4 ………………………………………………………………………………………………………………………34
Copywriting Recap ………………………………………………………………………………………………………34
Conclusion ……………………………………………………………………………………………………………………..37
Get Started! …………………………………………………………………………………………………………………..38
Product Covers:
Why Spend Thousands of Your Hard-Earned Dollars on Copywriting, When You Can Easily Learn to Do It Yourself?
Discover the Fast, Easy, Foolproof System You Can Use to Write Great Sales Copy … Even If You Flunked High School English!
On the Internet copy is still king. There is just no way around it, if you want to build traffic, improve your search engine rankings and increase your sales you need great sales copy.
Unfortunately, with Internet copywriters you usually get what you pay for … which means most marketers face a difficult decision.
- You can pay a fortune for great copywriting that produces results, a.k.a. profits … unfortunately most of those profits will have to be given back to pay the copywriter.
- Or you can use inexpensive copywriters who simply lack the skills to generate the profits you need to truly succeed online and begin to live the wealthy lifestyle you’ve always dreamed about living.
It’s your basic no-win situation … and it alone has crushed the dreams of many, many hard-working Internet marketers.
But What If I Told You That There is a Way to Get the Great Sales Copy You Need to Make a Killing Online
… Without Spending All Your Profits?
What if I told you that there was a way for you to write the great copy you so desperately need … yourself?
That’s right, even if you flunked high school English class … even if you currently have trouble stringing together two coherent sentences … you can learn to write great sales copy!
All you have to do is learn what the pros do and copy it … all you have to do is learn a few simple secrets that the pros use to turn average copy into sales-generating super copy … all you have to do is read my new ebook, “Million Dollar Copywriting Secrets.”
At Last! There is a Concise, Yet Comprehensive Guide That Reveals How Anyone No Matter What Their Writing Skills Can Begin Creating Kick-Butt Sales Copy in No Time!
Here’s something you might not know – all effective sales copy follows a formula. Learn that formula, follow it religiously and you too can write great, sales-producing copy.
And by writing your own copy, you’ll save on one of the biggest expenses marketers face. Plus, who knows your products better than you? Often professional copywriters won’t do the research they need to do to create the best sales copy for your product. But with your intimate knowledge of your product you’ll be able to better highlight your product’s features and benefits.
All you have to do is learn how to transfer your knowledge to the written page and that’s where my new ebook comes in.
In the “Million Dollar Copywriting Secrets” you’ll learn:
- How to craft killer sales copy that will have your prospects lining up and begging you to sell them your product or service!
- How to write attention-grabbing headlines that’ll suck readers into your copy like a 10-ton magnet attracts paperclips!
- Magic words you can use in headlines to send reader curiosity soaring through the roof – use these words and prospects will have no choice, they will have to read your letter!
- The four principle elements of a successful headline and how to ensure yours has all four!
- How to write copy that grabs your readers’ attention and doesn’t let go until they have ordered!
- A powerful persuasion technique you can use to dramatically increase the effectiveness of your copy!
- The proper way to use testimonials to strengthen your copy – you may be very surprised by what you learn here as well as by how many marketers are currently doing this all wrong!
- How to make an offer your readers can’t refuse!
- How create a sense of urgency that’ll have your prospects pulling out there credit cards and ordering before they even realize what’s going on!
- The one thing you should never, ever do in sales copy – do this and you are doomed to fail, I repeat, doomed to fail!
- What element all Internet sales letters must have to be successful – you’d be amazed at how many marketers and even professional copywriters leave this out … put it in your letter and watch your profits skyrocket!
- The nine basics of all great sales letters – just follow these simple steps to create your own sales-generating letters … you are sure to be amazed at how easy it is to do!
- How to test and fine-tune your copy so that it becomes a lean mean sales machine!
- And much, much more!
Learning to Write Great Sales Copy is a Skill That Will Pay Off Again & Again & Again During Your Career …
An effective sales letter is the best employee for which a marketer could ever ask. It never calls in sick. It never asks for a raise or an increased commission. It literally works 24-hours per day. Best of all, it eliminates, in many cases, the need for the salesperson to close the deal in person. How many employees work this hard for so little reward?
Being an effective copywriter also adds a powerful tool to one's arsenal where competition is concerned. Most business owners know next to nothing about writing effective sales copy. There's no need to be the best or even a great copywriter. One need only be better than average to enjoy a significant advantage over many of their competitors. A working knowledge is all that's required. Expertise will come with time and practice.
Remember, there are many sub-standard copywriters that come at a significant discount. While this may be attractive to marketers who seek to get the job done at a low price, it can end up hurting one's business a great deal more than it can help it.
Poorly-written sales copy tends to translate to a substandard product in the minds of those who read it. When a marketer develops these vital skills themselves, sales copy is literally free and most skilled marketers are able to generate it in very short order. The investment of time spent in learning the tricks of the trade never stop paying off and their value only increases as one becomes more skilled at the art.
That’s Why I Believe the Copywriting Secrets Contained in This eBook are Priceless!
P.S. — Let's be blunt: If you pass on this offer, will you be writing your own highly effective sales copy anytime soon? It’s highly doubtful. Get this book NOW and get the advice and information you need to begin writing like a copywriting pro!
Product Rights:
[YES] Can be sold
[YES] Can sell Resale Rights
[YES] Can sell Master Resale Rights
[YES] Can be packaged with other paid products
[YES] Can be offered as a bonus to a paid product
[YES] Can be added to an e-course or autoresponder
[YES] Can be added to paid membership sites
[YES] Can edit the sales letter
[NO] Can be given away for free
[NO] Can be added to free membership sites
[NO] Can be offered through auction sites
[NO] Can sell Private Label Rights
