|File Format:|| MS Word Document, PDF
|Number of Pages:||174|
|Download/Thank You Page:||Included. HTML|
|Included Graphics:||Cover and miscellaneous graphics.|
|Miscellaneous Graphics:||Header, footer, buttons and more.|
|Extras:||Email and Ezine Promos|
|Year Released/Circulated:||Unknown, but timeless information.|
|Suggested Selling Price:||$47|
Ebook Table of Contents:
1. Introduction to Search Engine Optimization 4
1.1 SEO plan and objective 4
1.2 Defining the SEO budget 6
1.3 Avenues for promotion 6
2. Search Engines and Directories 8
2.1 How do Search Engines Work? 8
2.1.1 Spidering 9
2.1.2 Indexing 10
2.1.3 The Search Engine Program 11
2.2 Human powered directories 11
2.3 Hybrid Search Engines 12
2.4 How do Search Engines rank web pages? 12
2.5 Most popular Search Engines 14
2.5.1 The most popular engines: Yahoo, Google, and Inktomi 14
2.5.2 AltaVista 16
2.5.3 Overture (formerly GoTo) 17
2.5.4 AOL Search 17
2.5.5 Verity 18
2.5.6 Meta Search Engines 18
3. How major Search Engines work – crawling policies and algorithms 21
3.1 How Google Works 21
3.2 How AltaVista Works 37
3.3 How Teoma Works 48
3.4 How Inktomi Works 56
4. Introduction to Search Engine Submission 67
4.1 Search Engine Submission – Getting the Basics Right 67
4.2 The Submission Budget 69
4.3 Submitting to Google 69
4.4 Submitting to Inktomi 70
4.5 Submitting to Fast Search 71
4.6 Submitting to Teoma 72
4.7 Submitting to AltaVista 72
4.8 Submitting to Directories 75
4.8.1 Yahoo 75
4.8.2 LookSmart 76
4.8.3 Open Directory 77
4.8.4 Some tips for Submission to Directories 78
4.9 Submitting to the big ones 78
5. Intelligent ways of improving page rankings 81
5.1 Link Popularity 82
5.1.1 Link Analysis and measuring Link Popularity 83
5.1.2 Where and how to seek reciprocal linking 85
5.1.3 Inward Linking 86
5.2 Meta tags and keywords 88
5.2.1 Tags that do matter 88
5.2.2 Choosing keywords that are focused and specific 92
5.2.3 Location of keywords 93
5.2.4 Making keywords relevant and consistent 93
5.2.5 Stemming and other word forms 94
5.2.6 Focus on important keywords: Finding top keywords 94
5.3 Write a persuasive home page 95
5.3.1 Setting a theme for your Homepage 98
5.4 Using Clickthroughs and Affiliate Programs for better ranking 101
5.5 Doorblocks 102
5.6 Submit a “site map” page or a page with links to all inner pages 102
5.6.1 Size of submitted page 103
5.7 Submit only key pages 103
5.8 Working with Frames 104
5.9 Using Robots.txt to your advantage 106
5.10 The Right Text Usage 109
5.10.1 Full Body Text 109
5.10.2 Stop Words 109
5.10.3 ALT Text / Comments 112
5.10.4 Invisible Text 112
5.10.5 Tiny Text 113
5.11 Search Engine Regionalization 113
5.11.1 Regional Interface 114
5.11.2 Human Categorization 114
5.11.3 Domain Filtering 115
5.11.4 Domain Crawling 115
5.12 Spamming – A Definite No-No 116
5.13 Search Engine Cloaking explained 116
5.14 Does separating Domain Name Keywords with hyphens affect rankings? 118
5.15 Taking advantage of Alphanumeric Search Engine listings 119
5.16 Click Popularity 120
5.17 Registering a keyword rich domain 121
5.18 Web Hosting 123
5.19 Caps or no caps? 127
5.20 A few Search Engine myths 128
5.21 Things to Avoid 130
6. Paid Placement Programs 135
6.1 Google Adwords 136
6.2 Google AdSense 138
6.3 Overture 142
6.4 Searchfeed 145
6.5 Ah-Ha 146
6.6 Sprinks 147
6.7 Gaining more value out of pay-per-click programs 148
6.7.1 Determine the value of a visitor to your website 148
6.7.2 Submit targeted keywords 149
6.7.3 Develop a catchy title and description 150
6.7.4 Re-evaluate and adjust your bids 151
6.7.5 Bid on as many low-cost relevant terms 151
6.8 Disadvantages of Paid Programs 151
7. Verify and monitor listing and ranking 155
7.1 Spider spotting 155
7.2 URL Search 156
8. Measuring Performance – Web logs analysis 158
9. Review of SEO software and submission services 160
10. ROI in search engine optimization 161
11. Resources and Tools for Search Engine Marketing 167
11.1 Search Engine Marketing Professional Organization (SEMPO) 167
11.2 Tools 168
11.3 Search Engine Information Resources 172
If you’ve read much about marketing online, then you’ve probably heard a lot of theories about how things are done, and how they work. You’ve probably read information put out by people that aren’t really earning a large income online, too.
I do. And based on my own observation, and literally thousands of hours successfully selling products online, I’ve developed a formula that I believe very accurately describes how income is made online.
High Rankings = High Volume Traffic = High Income
I call this the online success equation and I’ve used it to create several successful online businesses.
In Search Engines Revealed you’ll learn real insider secrets and methods to achieve top search engine rankings, the types that top SEO firms use to bring highly targeted traffic to web sites.
What you need to know about how search engines and directories work, to get the most from listings
Insider tips on how sites get ranked and why they don’t
How to get top ranking on all of the major search engines including google and yahoo
What search engines are really looking for and how to give it to them
The big three search engines and why you must get ranked on these for success
Foolproof methods for search engine submission that work and one you must avoid at all costs
You’ll have the benefit of this type of information in a highly readable format that you can refer to again and again. This advice-filled ebook includes the best of the best information about search engine optimization that I’ve learned over the years.
In these pages you’ll discover:
How to analyze your site listing the way search engines do-free!
Methods your top competitors use to get their rankings and how to use them yourself!
Two things your customers are looking for when they use search engines and how to make sure your site has them!
Site designs that will power your site to higher site rankings and increase customer buying behavior
Choosing memorable domain names that search engines love!
I consider this ebook to be a complete manual for helping your site rise in rankings on the search engines. A manual that anyone, from beginner to experienced pro can use and benefit from.
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[YES] Can sell Private Label Rights.
[YES] Can be published offline.