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Becoming highly skilled in one target [niche] marketing area is vital to the money you will make.
Niche marketing is the process of focusing on a select and specific group of people you are advertising to. And it has everything to do with the product you are selling.
For example, if you are marketing infant products, it would be very unwise [and costly] to stage a direct mail campaign on a random list.
How many times have you got a mailing that went in the trash just because it was selling a product or service you have no interest in?
How can you pre-quality or target market your audience before placing an ad? Test your ads in the smaller e-zines that offer low-cost advertising until you refine your ad and hit the right market.