If you’ve already learned what PLR and MRR are, the next question is usually:
“Okay… but how do I actually use this in a real business?”
And that’s a fair question.
Because while PLR and MRR can save you a lot of time, they’re not magic on their own. The real value comes from how you use them.
The good news is there isn’t just one way to do it. There are several simple, realistic paths you can take depending on what you want your business to look like.
Let’s walk through a few of the most practical ways to use PLR and MRR in any online business – this includes new and even veteran businesses!
Starting With a Simple, Sellable Product
One of the most common ways to use PLR is to turn it into a product you can sell.
This might look like:
- Editing and branding an ebook
- Turning content into a guide or workbook
- Packaging multiple pieces into a bundle
The key here isn’t just uploading it as-is, but making it feel like something you created.
That could mean:
- Rewriting sections in your voice
- Updating examples or adding new sections
- Changing the design or layout
Even small changes can make a big difference in how your product is received. In fact, we always strongly recommend our customers make changes and adjustments to any PLR they purchase to help better match their brand voice and audience. It’ll feel more relatable and personal, which is really what sells the products.
Using MRR for Faster Startups
MRR (Master Resale Rights) products are a little different. And they can be confusing for those unaware of what MRR does and how it works.
Instead of needing to modify them heavily, you can often:
- Sell them as they are
- Bundle them with other products
- Use them as part of a starter kit
This makes MRR especially useful if you:
- Want to get a product live quickly
- Are testing a niche
- Don’t want to spend a lot of time creating something from scratch
It’s one of the fastest ways to go from “idea” to “product.” As most MRR products don’t allow modification of the contents, they’re typically best used for bulking out an existing store or as ready-to-go content for new digital products businesses to get off the ground fast.
Building a Digital Product Library
Over time, many people don’t just stop at one product. Some do, particularly if it’s a strong product, but the end goal for most isn’t just one digital product. No matter how strong it is on its own. Having repeat sales coming in is important for a successful business.
They build a small collection of products that:
- Cover related topics
- Serve the same audience
- Can be bundled or sold separately
PLR makes this much easier because you’re not starting from zero each time.
Instead, you’re building on a foundation.
As you create more products, you’ll find it helpful to think in terms of building a collection rather than just individual items, which is exactly what goes into building a digital product library.
This approach can also help you:
- Create multiple income streams
- Offer more value to your audience
- Increase your average order value
Creating Content to Attract Traffic
PLR isn’t just for products you edit and toss up for sale. They’re actually used in a huge variety of different ways, which most people don’t stop to consider. And we don’t blame you, in the age of ‘just quick get something up for sale’. But there’s a lot more to them.
You can also use it to create:
- Blog posts
- Email newsletters
- Social content
This is especially helpful if you’re trying to:
- Grow a website
- Build an email list
- Stay consistent with content
Instead of struggling to come up with ideas, you can start with PLR content, adapt it to your tone and audience, and then expand or update it with your own insights. There’s also a plethora of PLR content that can directly help you with other aspects of your business, like autoresponder series and lead magnets for email lists, graphics and logos for a site, and a ton more.
Creating content is only part of the process; understanding how to actually bring people to your products is just as important, which is where driving traffic to your digital products comes in.
Using PLR and MRR Together
You don’t have to choose between PLR and MRR. In fact, most people who dive into this sort of business do a combination of both, depending on their needs. It isn’t always the case, but it happens more frequently than you might think.
In many cases, they work even better together.
For example:
- Use MRR as a quick product to sell
- Use PLR to create supporting content or bonuses
- Combine both into a larger bundle
This lets you:
- Move faster
- Offer more value
- Build a more complete product ecosystem
The important thing is to be aware of the licensing differences between the two. Always be sure to check what license you’re getting with a product to make sure it’ll work for your needs or system.
Selling Your Products
Once you have something ready, the next step is getting it in front of people. This is the part that’s both the easiest and most difficult to do. Slapping a title and description in is easy. Making sure you have something that others want to buy, and communicate that clearly, is the more difficult aspect. “Title” and “This is the product and it comes with this” doesn’t sell too well.
You can:
- Sell on your own website
- Use marketplaces
- Offer products as part of bundles
Once your product is ready, the next step is learning how to sell digital downloads in a way that’s clear, simple, and easy for customers to follow.
Many beginners also choose to start on marketplaces, and selling digital products on Etsy can be a great way to reach buyers who are already searching for downloads.
The platform matters less than having something useful and clearly presented.
Pricing and Positioning
Pricing is one of the most common sticking points. Is this price point too much? Is it too little? And rest assured – you can underprice your products. People do it constantly in an effort to be competitive. But you also have to remember that ‘cheap’ is often correlated to ‘low quality’. Don’t undersell yourself or your products much the same way you might stick a high-ticket item with a price that’s out of reach of many.
With PLR and MRR products, it can feel tricky because:
- You didn’t create everything from scratch
- You may see similar products at different price points
But pricing isn’t just about the content itself.
It’s about:
- How you package it
- How you present it
- The problem it solves
If you’re unsure where to start, this breakdown on pricing digital products can help you find a range that feels fair while still reflecting the value you’re offering.
Even a simple product can feel much more valuable with the right positioning.
Start Simple and Improve Over Time
One of the biggest mistakes people make is trying to build everything perfectly before they start. They quickly find out that it’s very overwhelming and to be honest? That’s where I see most people fail in this business. Too many eggs in a single basket. Breathe, take breaks, and do one step at a time.
You don’t need:
- A huge product line
- A perfect brand
- A fully built-out system
You just need:
- One product
- One clear idea
- One step forward
From there, you can improve on your existing products, slowly expand your library, and go back to tweak and refine what’s been working (or not working!). A few really good products will always outsell a massive library of low quality cheap products.
Final Thoughts
PLR and MRR aren’t shortcuts to instant success, but they are powerful tools.
They can help you save time, reduce the effects of being overwhelmed by starting (or expanding) a business, and helps those new to the scene get started more quickly. PLR and MRR aren’t the end-all be-all of a business, they’re there to help.
And when you use them thoughtfully, they can become the foundation of a real, sustainable online business.
Frequently Asked Questions
Can you really build a business with PLR and MRR?
Yes, many people use PLR and MRR as a starting point to create digital products, build content, and launch online businesses more quickly.
What’s the difference between using PLR and MRR?
PLR allows you to edit and customize content, while MRR typically allows you to resell the product as-is. Each has its own advantages depending on your goals.
Do you need to modify PLR before selling it?
While not always required, it’s highly recommended. Customizing PLR helps your product stand out and feel more original.
Is MRR good for beginners?
Yes, MRR is often one of the easiest ways for beginners to start selling quickly since it requires less upfront work.
Continue Learning or Refreshers:
- Beginner’s Guide to PLR & MRR
- What Is Private Label Rights?
- Choosing the Right Online Business Model
- Using Digital Products for Etsy