When selling a Private Label Rights product, then you will need to create a high quality sales page that will help you to demonstrate all the good qualities of that product while encouraging your prospects to make a quick impulse purchase.
This is only one type of ‘page’ you can use to sell your items and to build your subscriber base. Just as important is an email ‘squeeze’ page. This is a page that you’ll use to encourage people to sign up to one of your mailing lists and it’s highly important because from there, you will then be able to get them to buy from you over the course of several emails. You could have traffic and sales on demand.
In order to create a successful email squeeze page, chances are you’ll be using another type of PLR product, something called a ‘free report’ or an ‘incentive’. You could also call it a bribe. You need to give them a very good reason to give up their email address. I see so many folks that have something like “sign up for my newsletter”. Sorry, but that is not enough, it is not a good enough reason. It’s a waste of characters. Maybe look at it and think, would I sign up for this?
This is How it Works…
The general idea is simple: by giving away say, a free PDF that contains information that your audience wants, you will encourage people to sign up for your email list. They sign up, you send the report and hopefully, they then enjoy what they’ve read and make a note that they will want to read more of what you have to say in future. Of course you need links with strong calls to action in these give away reports, if you want to get anything from the process. Again, “Click Here” is probably not enough.
Once you have them on a list, you then provide more value and content, through emails, and eventually you offer your paid product that they can buy off you for full price. Your profit center.
Let’s Get it Right…
It’s important that you word your squeeze page correctly and use the right kind of incentive. The big risk here is that you encourage people to sign up only because they want something free. From there, they then might unsubscribe or alternatively just never read another email from you. You will lose some people, that is going to happen. Not trying to be negative, just the nature of business. I wish every prospect would be loyal and buy everything we offer, but it doesn’t happen.
For me, it’s a numbers game. You get your sales pitch out to enough people, as many as possible, when done well enough, you can build a list and sell products. Same goes for, you need to constantly have a machine to continue to build you list, because you will lose subscribers over time, for many different reasons. The good news is, with the internet and tech we have these days, this can all be automated, runs on it’s own, without you needing to “work”. Set it up and forget it. Worked from Ronco. 🙂
One way to sell your products after they are on your email list, is to make the incentive or “gift” something relatively small and to emphasize how much better the full product is. You could also make them an offer that is hard to refuse. Not saying you need to give it all away, just make it hard to resist. Even some thing as simple as, “If You Want More of This…” can help you make sales. You give them a taste of your product, leaving them wanting more.
Another tip is to make the freebie in some way incomplete so that if they enjoy that offer, they’ll then be keen to get the full thing. A good way of doing this is to make your incentive the first chapter of a larger book, or perhaps one tip of 27. Always leave them wanting more. Just look at how movies and TV type shows do it, they often leave you with a cliffhanger, leaving you (and your prospects) wanting more. Even comic books are doing it now days, by breaking them up in to parts. They give you enough to make you a happy buyer, but if you want more of the “story”, you need to get the next installments.
And finally, make sure that the emails themselves are also providing value. This way, your audience will be keen to keep opening them even after they’ve collected their free offer. I also strongly believe that you HAVE TO BE interesting. You need to have a personality, or you could be boring. Who wants to hear from boring? I also believe that it helps to be funny or have a sense of humor, make jokes. Get them to chuckle and you are more than just another marketer.
On the same note, it helps to write your emails like you are talking directly to the subscriber. Some say, write like you are sitting across a table with another person. It also helps to write in short sentences because it’s much easier and pleasant to read. you also need to make sure you send emails often enough. If you don’t email enough, people can forget your. If you do not email enough, people could forget you and mark your emails as spam, and no one wants that. I’ve also noticed that if I start opening emails from a particular sender, they start going into the spam/trash folders. You won’t sell much from that position.
One last thing, make sure you used a reliable autoresponder service, so your work does not go to waste. A service that gets your emails into your subscribers inbox. The don’t see it, they don’t open it.
I hope this helps. There is more to the topic of email marketing, but I didn’t want this to get to long. If you want to master email marketing, you can find so much more here: Email Marketing.
Till next time…