When you purchase PLR…
You are typically purchasing either a course or some kind of information product when it comes to private label rights products.
And what we want talk about is how you’re going to increase the value of what you’re actually going to deliver, what you’re going to sell, and to do so without having to outsource or spend a lot of additional money.
Now, one thing that you’re going to realize is that when you are selling an information product…
You can sell it for more if you personalize it.
If you’re going to take something and you’re going to make it specific to an individual, you buyers will be getting a product that is gonna be one of a kind, it’s going to be tailored specifically toward them. Then you can definitely charge more.
It is not necessarily the spirit in which a PLR product has been created. It’s kind of difficult to do that. The question is gonna be how you can offer that level of customization and yet retain the cost savings that you were getting when you purchase a high quality PLR product.
One of the things that you may want to consider is how you can do is to give people the level of personalization that they would get if they’re going to pay more. To make it worthy.
How do you combine the one, to many, element of an information product with the one with the one-to-One element of personalization that you can charge more for? And there are ways that you can do personalization one to many, and that’s what we’re going to talk more about here in this article.
Most of what we’re going to talk about, these four elements can be done with your existing course platform and even with AI in some way. Now, you may have to use a plugin, you might have to do some automations, but just about everything we’re gonna talk about can be done with any course platform, an asset you’re willing to remake using ai.
One of the best things that you can do is to set up a challenge. And so you can take all of the content and turn it into a step-by-step element where your customers are basically going to go through each step of the information product and they’re gonna take one step at a time and you’re going to guide them.
What you’re trying to do is you’re giving them an opportunity to consume the PLR product, number one and number two, to take some step in their own life or in their own business that will actually help them. The real value here is really in the way that you set up the challenge. It’s not gonna be in the PLR. What the PLR has done is it’s given you something to build around. And so you are going to give that person increased value by helping them finish and helping them to get from their point A to their point B.
Setting up a challenge with the actual Private Label Rights Product is one of the best ways of being able to increase the value of what you are selling and not selling it as a course. Another way to Do this is to give people a quiz and to automate where they go on that quiz based on their score. You can do this inside of some course platforms where if a customer completes a certain question or a certain number of questions, you’re going to give them access to something else. You can give them access to a new course where they’re going to take the next step. You can give them access to a new quiz. Basically, you’re going to link to them when they finish different elements and they actually get the question right?
So you want to automate the process of them moving to a new element, and basically you’re giving them more information with each question that they engage in. You are encouraging consumption and you are personalizing their path. Now, one important element is to actually get them to start the quiz, but once they start the quiz, you are offering them personalization based on their answers. And now it’s not full personalization, but it is more personal than them being left on their own to go through the content.
Another way that you can offer great value and use AI is to offer a certification. And this is where you’re going to get them to test their own knowledge, and you’re not going to let them move on unless they get all of the questions correct, or a certain percentage of them, right? And what you’re doing is you’re going to give them a certificate at the end and you’re going to try to certify them that they know what they’re talking about.
Now, of course, they are going to need to be on the honor system, and there are other platforms you can use such as a credible, there’s also planogram, and all of these are going to be elements where you can basically give them credit for completing your entire course and demonstrating their understanding. Again, this is gonna be on the honors system. They can always leave their computer, they can go get help if they really wanna pass the test, but for the most part, you’re self certifying them because you want to give them an incentive in order to complete the process. Adding a certification is another way of being able to add value to the actual course and PLR that you are giving them. You can personalize with conditional logic, and this is very similar to the quiz based automation.
With every question that they answer, you’re going to move them to a different place in the system. On some course platforms, this is going to be a little difficult and a little tricky. What you’re going to be doing is every time that they get a question, right, you’re going to give them a link to a new course, and then that’s going to take them to a new course where they will answer a new set of questions. Now, you will be using your courses quite liberally. Your customer’s only gonna see them if they answer certain questions and they answer the questions in the order.
You’re gonna personalize them into new courses when they get a certain question or a certain set of questions, right? Right. You’re gonna be moving them with conditional logic. And finally, you can use A system like Badger, H five P and leaderboard. There’s also a planogram where you’re gonna gamify their experience. And so every little thing that they do, you’re gonna give them points along the way. Now, this is gonna be a little different than certification ’cause they don’t necessarily have to get questions, right? They’ve gotta just do some things. And with everything that they do inside of your course, inside of your member area, inside of the actual PLR, you are going to give them credit and you’re gonna give them the opportunity to use that credit. Maybe they might get the opportunity to purchase something with points. Now, point of Gram does have a system where you can give your customer points and it will automate using Zapier if that is something that you want to do.
In other cases, course forums and other course platforms, they’re beginning to add gamification to them. And this is something you’re gonna wanna think about and ask when you actually sign up for a specific course platform if you want to gamify the experience of your customer. So these are ways that you can take any existing PLR product and you can increase the value of it when you sell it.
And so basically the idea here is once you buy the videos or the ebook, you’re not gonna sell it in the form in which you, you purchased it. You’re going to reformulate it either into a challenge with multiple steps, with a quiz based on automations, with a certification of questions that that you use in AI in order to generate a personalization with conditional logic where you move them into different courses based on whether or not they get certain questions right, and then gamify the experience where you give them points for all the actions that they take inside of your course.
These are ways for you to increase the value of your PLR when you sell it. I hope it helps and if you need anything, let us know. We are here for you.